The most important part in reaching Maggi’s target audience is high quality content. Well optimized content plays a big part in rankings on search engines and gives users much more value.


Strategy Overview

A quick overview of the steps I've been trough to achieve results.

Step One

Keyword Research

Targeting specific keywords instead of broad helped reach more readers and satisfy users intent.

Step Two

Content Audit

Performed content analysis helped optimize existing content to rank higher and cover more topics.

Step Three

Technical Analysis

We made sure that all recipes and products are indexable and don’t have broken links, redirect loops or any other technical issues that could affect rankings.

The Results

The performed campaign helped reach more users and increase content quality, so readers are engaged to come back to the website and therefore buy Maggi’s products.

+ 102 %

Monthly Visitors

+ 66 %

Page Views
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