Keyword Research
Targeting specific keywords instead of broad helped reach more readers and satisfy users intent.
Maggi
Maggi is an international brand of seasonings, instant soups, and noodles. The website has recipes, products & meal ideas. Maggi has been helping cooks around the world to prepare fresh food they love.
Performed optimizations have helped Maggi to reach target audience and increase monthly visitors.
Solutions
The most important part in reaching Maggi’s target audience is high quality content. Well optimized content plays a big part in rankings on search engines and gives users much more value.
Process
Strategy Overview
A quick overview of the steps I've been trough to achieve results.
Step One
Step Two
Content Audit
Performed content analysis helped optimize existing content to rank higher and cover more topics.
Step Three
Technical Analysis
We made sure that all recipes and products are indexable and don’t have broken links, redirect loops or any other technical issues that could affect rankings.
The Results
The performed campaign helped reach more users and increase content quality, so readers are engaged to come back to the website and therefore buy Maggi’s products.
+ 102 %
Monthly Visitors+ 66 %
Page Views
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